Commonbond case | Marketing homework help

See attachments for Case Study.  As CommonBond approached 2016, a year with new product launches in store, the team knew this could
mean diversifying their email content to meet the needs of multiple target markets. Would new products
mean creating entirely new content emails that had a different focus than the student loan emails the
team currently created and launched? When new products were launched, how should the team
determine if they warranted a new email communications strategy? If the team chose, at any point, to
begin to differentiate content based on the interests of the target customer, what data and technology
would they need to do so?