localization global standardization transnational strategy

 Please answer the following questions:

• In what kind of industries does a localization strategy make sense? Why? When does a global standardization strategy make the most sense? Why?
• What do you see as the main organizational problems that are likely to be associated with the implementation of a transnational strategy? Explain.
• What is the most appropriate organizational architecture for a firm that is competing in an industry where a global strategy is most appropriate?