Case study 2 – bitgold

Please read BitGold case study (see HBS Coursepack) and answer the following questions with substantive answers in a cohesive essay. Your paper should be at least 3 pages in length. Use proper grammar, spelling, citations, etc.

1. BitGold’s IPO took place in Canada; however, as a global platform, BitGold aimed to appeal to users in developing countries around the world. Where should BitGold focus on acquiring users?

2. How could BitGold continue to stay on the right side of the law?

3. How could BitGold market its services to users and merchants, both in Canada and abroad?

4. Given the uneven state of the regulatory environment in the United States with respect to bitcoin startups, how should BitGold organize its US expansion?

Compose your essay in APA format, including the introduction and conclusion, and in-text citations for all sources used. In addition to your 3 page (minimum) essay, you must include an APA-style title page and reference page. Click the assignment link to compare your work to the rubric before submitting it. Click the same link to submit your assignment.