Mkt 436 assignment | Marketing homework help

Mkt 436 assignment | Marketing homework help.

 

Don’t put all answers together. Please specify the question number clearly in your submission.  

Question 1 (25 points)

Please read the case “chestnut Ridge Country Club” and answer the following questions.

1. Overall, how does Chestnut Ridge compare to the other three country clubs (Alden, Chalet, and Lancaster)? (5 points)

2. In what areas might Chestnut Ridge consider making improvements to attract additional members? (10 points)

3. What kind of research design is being used (exploratory, descriptive or causal research design)? Is it a good choice? (You have to provide a clear rationale (10 points).

Hint: The case has used a questionnaire. 

Question 2 (25 points):

Comment on the short questionnaire that follows.  Please list at least four issues in the questionnaire design and provide the correct design answers to these issues. (Reference to Chapter 12).

(Note: Please don’t fill in the questionnaire assuming you’re the survey respondent. You are not. Instead, you are the marketing researcher. This questionnaire has some obvious flaws. For example, the age category is non-exhaustive). 

Objective of the questionnaire: to determine respondent buyer intentions regarding the purchase of a new car.

Please indicate your income: _____________________

When will you buy your next car? ____________

Age Category: ___0-18 ___19-24 ___35-44 ___45 & over

How much will you spend on your next car? ___________

List the types of cars you will consider in your next purchase:

_______________________

_______________________

_______________________

What is the make and model of your present car? __________________

Mkt 436 assignment | Marketing homework help

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.